Programs at InCredible Messages
In teaching with Bonnie at Carnegie Mellon
University's Executive Education programs, I've watched her lead
seasoned professionals to new insights and the ability to articulate
themselves with confidence and winning strategies.
Evelyn Pierce Associate Teaching Professor of Management
Communications Carnegie Mellon University's MBA Program
Credibility, Influence & Leadership. . . Building Communication
Success*
Individuals who can communicate well, expressing themselves and
selling their ideas, have a decided edge in leadership, sales, and
life. Fortunately, effective communication skills can be
developed—once you know secrets of persuasion and master a few
rhetorical techniques. This program provides a pathway to greater
credibility and influence, whether you are leading an organization,
conversing one-on-one, or presenting to a room full of prospective
clients. You’ll discover practical tools and techniques you can put
to use immediately.
You can expect to learn the following:
- How to capture attention with memorable illustrations and
points
- How to make complex information accessible and persuasive—in
a condensed timeframe
- Tried and true laws of persuasion every professional needs
to know
- Techniques to deal with resistance in persuasive situations
- How to present yourself as a polished professional
Bonnie's session was so interesting and
relevant, that no one wanted to leave the room when the session was
over. Bonnie's session was the topic of discussion at the reception
later that night and again at breakfast the next morning!
Janet Johnson
Chair, OSAE Annual Conference
*This program can be tailored to executives as well as
professionals. It is available in 60 minute, 90 minute and ½ day
formats.

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How to Tell a Killer Story*
You know stories have power—to transform a boring presentation, to persuade
indirectly, to boost your confidence and professional image. But how do you
tell a good story? What are the secrets to commanding attention and keeping
people on the edge of their seats?
Engaging, informative and tools to use every
day—that’s a winner! .
Ann Nemanic Laurel Highlands Visitors Bureau
If you’d like to know the answers to these questions, this
presentation is for you! Join Bonnie Budzowski for a lively,
interactive, entertaining and practical session on how to tell a
killer story. In the process, you’ll hear some stories you’ll never
forget!
With Bonnie as your speaker, you have access to over 20 years of
passion for persuasion and presentations. As founder of inCredible
Messages and Past President of NSA Pittsburgh, Bonnie is a
nationally in-demand speaker, author, and coach.
This is a high-content program with lots of laugher, inspiration,
and practical tools in the mix.
Here’s what you can expect in this session:
- Techniques to capture attention with the first sentence!
- Templates to structure stories for different purposes
- “Ingredients” of the perfect story
- Delivery secrets from the pros
- Dos and Don’ts to achieve success
- Opportunity to practice what you learn
This program is available in 60 minute, 90 minute, and ½ day formats. Longer
formats allow for a deeper workshop and “hot seat” experience. The audience
sees real stories transformed before their eyes.

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How to Give a Sizzling Senior Management
Presentation
Bonnie's depth of perception and insights
make her a great pleasure to work with. Don't hesitate, pick up the
phone and call Bonnie at Incredible Messages. She is an
extraordinary talent
Maria Berdusco, author of How to Think Like a Leader
You are scheduled to make a presentation to senior management.
It’s your opportunity to shine as a professional, to present
yourself as an excellent communicator and sound business partner.
Are you ready?
Do you strive to design presentations that capture senior
management attention and move your projects forward? Would you
like to learn how to structure your presentations for immediate
power and impact? Do you struggle to make complex information
accessible and persuasive—in a condensed timeframe? Do
wonder how to make audience members remember your presentation—and
remember YOU as a polished professional?
If so, this presentation is for you! Join nationally
acclaimed presentation expert and author, Bonnie Budzowski, for an
eye opening session that will transform your next presentation—and
catapult your chances for success.
- Learn how to capture senior management attention—and hold it
throughout a presentation
- Discover a proven way to make complex information manageable
in a tight timeframe
- Take home a checklist to evaluate your presentation against
senior management criteria

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Write the Book of Your Dreams in Six
Steps
If not for Bonnie, I expect I wouldn’t have
managed to finish my book--at least not in any semblance of order.
Bonnie's coaching was invaluable.
Janine Moon Author, Career Ownership
Have always wanted to write a book, or know you need one to build
business? Is your book a task that’s been on the back burner
for months or years? Do you find yourself asking the following
questions:
- Can a book really help my career?
- A book is a mammoth project. Where would I even begin?
- My plate is already full. Can I fit a book project
into my schedule?
- I’m not a good writer; won’t I just embarrass myself with a
book?
- How would I go about publishing my book?
If you are looking for answers, inspiration, and practical steps
to complete a book project, you won’t want to miss this jam-packed
session. Accomplished speaker Bonnie Budzowski specializes in
book coaching, helping authors move a book from concept, to writing,
to being ready for publication.
Bonnie gave me what I needed to complete an
item on my bucket lists—one that seemed on the impossible side. She
took pain out of the process and was a consummate professional every
step of the way
Nick Coletti Author, Paint a Target on Your Chest: And Other
Strategies of Executive Team Development
You can expect to learn the following:
- How to choose a unique and marketable book angle
- A step-by-step approach to move from talking about a book to
completing that book
- The SCORE system, a proprietary system to write with
efficiency and power
- Keys to working with a book coach and/or an editor
- Choices involved in publishing your book

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We had comments on evaluations such as "Bring
her back!" and "Bonnie was one of the best speakers we've ever had!"
Bonnie was insightful, funny and full of enthusiasm.
Amy Palmer, PASAE (Pennsylvania Society of Association
Executives)
6 Secrets to Sell Your Message & Move
People to Action
Billboards are everywhere.
Most are easy to ignore, but
some catch our eye and deliver a powerful message. Other than a specific marketing pitch, what can billboards
tell us? Can we learn something from them about how to craft a message that breaks through
the information clutter that surrounds us? Can we learn how to design our correspondence, our e-mails,
and our presentations from billboards?
Can we learn how to lead with power and impact?
You are, as always, a
tremendous resource to us.
Eric Fulmer, President
M&L Associates
After this lively and engaging presentation,
you’ll answer with a resounding “Yes!”
The billboards, mixed with other examples and information,
will tell you what mistakes people make when they communicate, and
they will suggest ways to fix those mistakes.
You’ll learn how to overcome missed opportunities to sell an
idea, build a relationship, or distinguish your organization as a
preferred provider.
This is a high-content program with lots of
laugher, inspiration, and practical tools in the mix.
Learn six key strategies to capture attention & move people to action:
A one-word billboard for your seminar
yesterday: Fantastic.
Linda Miller, Comcast-Spotlight
- Strive to Serve Rather than Impress
- Compete in an Attention Economy
- Practice Positive and Playful
- Ruthlessly Cut Clutter
- Blend Logic with Emotion
- Ask for Action
This program is available in 60 minute, 90 minute and ½ day formats.

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Discover These
6 Key Mistakes that Sabotage Your Sales Presentation - and How to
Avoid Them!
You took a fresh, effective approach to a
problem we've struggled with for years. You used practical examples
from our own business situations. A light bulb went off for the
entire group.
Rebecca Lamperski, Tri-State Senior Director of Sales Comcast
Spotlight
Let face it -- most sales presentations set out to impress, but
they actually bore. Most sales presentations cause the eyes of
audience members -- including the all-important decision maker -- to
glaze over.
Choose this program to learn how the structure of your last sales
presentation was your enemy -- and learn a better way to grab
attention and impress your prospect.
- Strive to Impress Rather than
Serve
- Structure the Presentation Chronologically
- Confuse the Presentation with Clutter
- Downplay the Importance of Rapport and Passion
- Prepare Facts. Wing the Stories
- Miss the Opportunities in Q & A
Bonnie truly knows how to engage an audience
and make learning a pleasure. She is a real pro!
Maureen Murray, President, Maureen Murray Associates
Here’s what you’ll gain from your investment:
- Build confidence that your approach to the
presentation has deep persuasive power -- not snoozing power!
- Reach a comfort level with the fact that you don’t
have to be “slick” or sleazy to deliver a powerful sales
presentation.
- Learn to structure your presentation so that the
prospect will be hanging on your words -- and giving you insight
about how to get him or her to buy!
- Discover the ideal length of your presentation as well as
guidelines to cut clutte
- Uncover secrets to distinguish yourself from
competitors with rapport and passion that reaches beyond
commenting on the pictures in your prospect’s office
- Learn a simple twist to make your case studies and
stories compelling Discover hidden opportunities that will
enhance your effectiveness and control in any Q & A session

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