Programs at InCredible Messages
 

• Leadership and Communication with Power and Impact - in a Multi-Generational World
• 6 Secrets to Sell your Message & Move People to Action
• Top Mistakes Salespeople Make When They Write—And How to Fix Them
• Use the Time You Have to Write Your Articles and Book
• How to Get Busy People to Respond to Your Messages: Breakthrough Business Writing
• Discover These 6 Key Mistakes that Sabotage Your Sales Presentation - and How to Avoid Them! 

Leadership and Communication with Power and Impact - in a Multi-Generational World

Bonnie's session was so interesting and relevant, that no one wanted to leave the room when the session was over. Bonnie's session was the topic of discussion at the reception later that night and again at breakfast the next morning!
 
Janet Johnson
Chair, OSAE Annual Conference

Effective communication, like effective executive leadership, is multi-dimensional.  Increasingly, it’s also multi-generational.

How can leaders communicate in ways that are clear, engaging and inspiring to the diverse individuals that make up today’s organization?  How can the receiver catch a message that resonates with his or her goals, values, and commitments?  What kinds of messages energize others for action?

Schedule this session to review how current research on leadership and communication can increase your effectiveness as a leader and communicator:

•  Review findings from landmark study on leadership and credibility
• Discover implications of seismic changes that come with the 21st century
• Learn how Generation Y will change the way we lead and communicate
• Learn what science now says about leadership and laughter
• Discover how you are emotionally contagious and learn how to make that a good thing!

This program is available in 60 minute, 90 minute and ½ day formats.

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We had comments on evaluations such as "Bring her back!" and "Bonnie was one of the best speakers we've ever had!" Bonnie was insightful, funny and full of enthusiasm.

Amy Palmer,
PASAE (Pennsylvania Society of Association Executives)

6 Secrets to Sell Your Message & Move People to Action

Billboards are everywhere.  Most are easy to ignore, but some catch our eye and deliver a powerful message.  Other than a specific marketing pitch, what can billboards tell us?  Can we learn something from them about how to craft a message that breaks through the information clutter that surrounds us?  Can we learn how to design our correspondence, our e-mails, and our presentations from billboards?  Can we learn how to lead with power and impact?

You are, as always, a tremendous resource to us.

Eric Fulmer, President
M&L Associates

After this lively and engaging presentation, you’ll answer with a resounding “Yes!”  The billboards, mixed with other examples and information, will tell you what mistakes people make when they communicate, and they will suggest ways to fix those mistakes.  You’ll learn how to overcome missed opportunities to sell an idea, build a relationship, or distinguish your organization as a preferred provider.

This is a high-content program with lots of laugher, inspiration, and practical tools in the mix.

Learn six key strategies to capture attention & move people to action:

A one-word billboard for your seminar yesterday: Fantastic.

Linda Miller,
Comcast-Spotlight

• Strive to Serve Rather than Impress
• Compete in an Attention Economy
• Practice Positive and Playful
• Ruthlessly Cut Clutter
• Blend Logic with Emotion
• Ask for Action

This program is available in 60 minute, 90 minute and ½ day formats.

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Bonnie showed us how to restructure our reports and to focus on the customer as we write.  We’ve received a lot of positive customer feedback from the changes.

Mark Bowan,
Director of Research and Integrated Technology, PIA/GAFT

Top Mistakes Salespeople Make When They Write—And How to Fix Them

Whether it is e-mail, customer correspondence, executive reports, or business proposals, sales people accomplish important work through writing.  In the hectic pace of a business day, most people muddle through, but they don’t achieve the best possible results.  They miss opportunities to make a sale, build a relationship, or distinguish their company as a preferred provider.

Here are some the common mistakes salespeople make when they write.  At the end of this session, your team will know how to gain a competitive edge by identifying and overcoming these mistakes:

• Ignore the visual aspects of your message
• Structure your message chronologically
• Misuse the executive summary
• Fail to take a break between writing and sending
• Fail to create a clear link between features and benefits
• Leave the follow-up ball in the wrong court

This program is available in a 60-minute, 90-minute and ½ day format.

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Use the Time You Have to Write Your Articles and Book

Bonnie’s presentation just cut my writing time in half.
 
Mindy L. Columbus
International Association of Administrative Professionals

Have you been meaning to write an article or book to enhance your career?

Are you looking for a way to fit writing into your busy schedule?

Do you need a process to make writing tasks manageable?

Bonnie has a great way of getting participants to open their minds and think deeper. The activities were great because we had the chance to practice using the tools.

Gary Hutsler
Graduate Student in Leadership

This program will show you how to approach your writing tasks in new, manageable ways. You’ll break through barriers and learn strategies to keep a project moving in the face of other urgent tasks. You’ll also discover options to get your work published so others will recognize you as the expert you are!

• Discover a Proven Writing Process that’s Easy to Implement
• Outwit Writer’s Block and Procrastination
• Structure Your Work to Make it Easier to Write
• Uncover the Pros and Cons of Articles, Blogs, Books, and Electronic Newsletters
• Learn Options to Publish What You Write

I never had a process for writing that worked—your session unleashed me to write effectively and confidently.

Kathy Coder
Independent Consultant

This program is available in 90 minute and ½ day formats.

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How to Get Busy People to Respond to Your Messages: Breakthrough Business Writing

Bonnie showed us how to restructure our reports and to focus on the customer as we write. We’ve received a lot of positive customer feedback from the changes.

Mark Bowan,
Director of Research and Integrated Technology, PIA/GAFT

Make it clear!  Make it concise!  Make it compelling!

Break through the boredom barrier that comes with too much information

Reduce the frustration of preparing materials

Every letter, e-mail, proposal, or report you write is selling something: your credibility, your solution to a problem, your service or product, or your firm’s reputation.

Learn the 5 Steps to Win Your Struggle with Writing Method—a simple approach that provides practical steps to make your writing clear, concise, and compelling. Discover how lessons from marketing will increase your writing results.

I am sure that the 5 Steps Method doubled my productivity on writing projects!

Maureen Murray
President, Maureen Murray Associates

Learn strategies to capture attention & move people to action:

• Identify the top criteria for effective messages
• Structure your message for immediate response
• Assess and adjust the visual impact of your message
• Organize your ideas clearly and concisely
• Leave the program with models you can use on the job

This program is available in a ½ day format.

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Discover These 6 Key Mistakes that Sabotage Your Sales Presentation - and How to Avoid Them!

You took a fresh, effective approach to a problem we've struggled with for years. You used practical examples from our own business situations. A light bulb went off for the entire group.

Rebecca Lamperski, Tri-State Senior Director of Sales
Comcast Spotlight

Let face it -- most sales presentations set out to impress, but they actually bore.  Most sales presentations cause the eyes of audience members -- including the all-important decision maker -- to glaze over.

Choose this program to learn how the structure of your last sales presentation was your enemy -- and learn a better way to grab attention and impress your prospect.

• Strive to Impress Rather than Serve
• Structure the Presentation Chronologically
• Confuse the Presentation with Clutter
• Downplay the Importance of Rapport and Passion
• Prepare Facts.  Wing the Stories
• Miss the Opportunities in Q & A

Bonnie truly knows how to engage an audience and make learning a pleasure. She is a real pro!

Maureen Murray, President, Maureen Murray Associates

Here’s what you’ll gain from your investment:

• Build confidence that your approach to the presentation has deep persuasive power -- not snoozing power!
• Reach a comfort level with the fact that you don’t have to be “slick” or sleazy to deliver a powerful sales presentation.
• Learn to structure your presentation so that the prospect will be hanging on your words -- and giving you insight about how to get him or her to buy!
• Discover the ideal length of your presentation as well as guidelines to cut clutte
• Uncover secrets to distinguish yourself from competitors with rapport and passion that reaches beyond commenting on the pictures in your prospect’s office
• Learn a simple twist to make your case studies and stories compelling Discover hidden opportunities that will enhance your effectiveness and control in any Q & A session

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