Programs at InCredible Messages
Leadership, Logic, and Your Limbic
System: Communication trends for the 21st Century
In teaching with Bonnie at Carnegie Mellon
University's Executive Education programs, I've watched her
carefully lead seasoned professionals to new insights and the
ability to articulate themselves with confidence and winning
strategies.
Evelyn Pierce
Associate Teaching Professor of Management Communications,
Carnegie Mellon University's MBA Program
Effective communication, like effective leadership, is
multi-dimensional. Both involve a skillful mix of clarity,
connection, and inspiration. When an effective leader communicates,
the receiver identifies a strong, clear message. More importantly,
the receiver catches a message that resonates with his or her goals,
values, and commitments. The receiver becomes energized for action.
Discover languages of leadership:
- Build your comfort level with logic and emotion
- Discover what science now says about leadership and laughter
- Uncover keys to credibility and influence
- Learn to build loyalty and commitment in your team
- Build skills to create a magnetic work environment—and
retain associates
- Discover the distinctive language of leadership
- Clarify the role of listening in leadership
This program is available in 60 minute, 90 minute and ½ day formats.

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I’m convinced your methods work. When we focus on getting to know and respond to our customer, rather than trying to impress that customer, we win more jobs.
Jim Pashek
President, Pashek Associates
7 Keys to Drive Your Points Home:
The Nuts & Bolts of
Influence, Credibility and Communication
Learn how a shift in perspective changes the results you get
Discover research-based secrets to compelling communication/
Uncover tips to bring your best self to business relationships
Listen to an overview of Bonnie Budzowski's
"7 Keys to Drive Your Points Home "
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The power to persuade, to inspire, and to move people to action is more than a vague quality of charisma—it’s a skill you can learn. At the end of this program, you’ll understand the behaviors you need to move others to say “yes.”
This is a high-content program with lots of laugher, inspiration, and practical tools in the mix.
Learn seven key strategies to capture attention & move people to action:
The program was filled with specific, relevant examples. This made all the difference.
Dr. James Dittmar,
Dean, Leadership Studies, Geneva College
- Think of Every Message as Marketing
- Develop a Deep Expertise
- Blend Logic with Emotion
- Practice Positive and Playful
- Strive to Serve Rather than Impress
- Think Visual
- Ask for Action
This program is available in 60 minute, 90 minute and ½ day formats.

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Bonnie showed us how to restructure our
reports and to focus on the customer as we write. We’ve received a
lot of positive customer feedback from the changes.
Mark Bowan,
Director of Research and Integrated Technology, PIA/GAFT
Top Mistakes Salespeople Make When They Write—And How to Fix
Them
Whether it is e-mail, customer correspondence, executive reports, or
business proposals, sales people accomplish important work through writing. In
the hectic pace of a business day, most people muddle through, but they don’t
achieve the best possible results. They miss opportunities to make a sale,
build a relationship, or distinguish their company as a preferred provider.
Following Bonnie’s guidelines made our
writing more concise and customer-focused. This helped us get a job
we weren’t expecting.
Nancy Lonnett Roman, Partner,
Pashek Associates
Here are some the common mistakes salespeople make when they
write. At the end of this session, your team will know how to gain
a competitive edge by identifying and overcoming these mistakes:
- Ignore the visual aspects of your message
- Structure your message chronologically
- Misuse the executive summary
- Fail to take a break between writing and sending
- Fail to create a clear link between features and benefits
- Leave the follow-up ball in the wrong court
This program is available in a 60-minute, 90-minute and ½ day format.

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You CAN Write and Publish to Establish Expertise
Bonnie’s presentation just cut my writing time in half.
Mindy L. Columbus
International Association of Administrative Professionals
Have you been meaning to write an article or book to enhance your career?
Are you looking for a way to fit writing into your busy schedule?
Do you need a process to make writing tasks manageable?
Bonnie has a great way of getting participants to open their minds and think deeper. The activities were great because we had the chance to practice using the tools.
Gary Hutsler
Graduate Student in Leadership
This program will show you how to approach your writing tasks in new, manageable ways. You’ll break through barriers and learn strategies to keep a project moving in the face of other urgent tasks. You’ll also discover options to get your work published so others will recognize you as the expert you are!
- Discover a Proven Writing Process that’s Easy to Implement
- Outwit Writer’s Block and Procrastination
- Structure Your Work to Make it Easier to Write
- Uncover the Pros and Cons of Articles, Blogs, Books, and Electronic Newsletters
- Learn Options to Publish What You Write
I never had a process for writing that worked—your session unleashed me to write effectively and confidently.
Kathy Coder
Independent Consultant
This program is available in 60 minute, 90 minute and ½ day formats.

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How to Get Busy People to Respond to Your Messages: Breakthrough Business Writing
Bonnie showed us how to restructure our reports and to focus on the customer as we write. We’ve received a lot of positive customer feedback from the changes.
Mark Bowan,
Director of Research and Integrated Technology, PIA/GAFT
Make it clear! Make it concise! Make it compelling!
Break through the boredom barrier that comes with too much information
Reduce the frustration of preparing materials
Every letter, e-mail, proposal, or report you write is selling something: your credibility, your solution to a problem, your service or product, or your firm’s reputation.
Learn the 5 Steps to Win Your Struggle with Writing Method—a simple approach that provides practical steps to make your writing clear, concise, and compelling. Discover how lessons from marketing will increase your writing results.
I am sure that the 5 Steps Method doubled my productivity on writing projects!
Maureen Murray
President, Maureen Murray Associates
Learn strategies to capture attention & move people to action:
- Identify the top criteria for effective messages
- Structure your message for immediate response
- Assess and adjust the visual impact of your message
- Organize your ideas clearly and concisely
- Leave the program with models you can use on the job
This program is available in a ½ day format.

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Simple Steps to Take the Work Out of Networking
Passion and expertise give Bonnie the ability to make a quick impact.
Ken Carlson, Retired Supervisory
Special Agent, FBI
Put your best self forward at networking events
Stop wasting opportunities to build productive relationships
Learn strategies and skills to move your business
forward
Bonnie truly knows how to engage an audience and make learning a pleasure. She is a real pro!
Maureen Murray, President, Maureen Murray Associates
Many professionals dread networking—they view it as a duty or a necessary evil. A select few have learned to view networking as a lifestyle that is both enjoyable and productive. Schedule this program to learn their secrets.
If you want to do a better job at building relationships that lead to results—and enjoy yourself along the way—this program is for you!
- Discover How Networking Can Energize You—Even if You Are an Introvert
- Develop the Ability to Talk to Strangers
- Change Your View—and Your Anxiety—About Networking
- Discover Why Others Want to Hear from You
- Learn How to Turn a Meeting into a Relationship that Brings Results
You are, as always, a tremendous resource to us.
Eric Fulmer, President
M&L Associates
This program is available in 60 minute, 90 minute and ½ day formats.

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