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© by Bonnie Budzowski, President of InCredible Messages, LP. 
Visit  www.IncredibleMessages.com or contact Bonnie at info@IncredibleMessages.com. 

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Golden Rule Attracts Customer’s Attention

By Bonnie Budzowski
President, InCredible Messages, LP

In a world of information overload, every document competes for attention. Unfortunately, readers don’t decide whether to read, toss, or delete based on the author’s competence or creativity. The reader’s choice is based, in part, on an unconscious response to the attractiveness and accessibility of the page.

Attractive, concise materials have the best chance of capturing and keeping the reader’s attention. This sounds simple, but concise materials are far from simple to write. A famous author quipped, “Excuse the long letter. I didn’t have time to write a short one.”

Most of us prefer to read simple, crisp words, but we feel obligated to write impressive words. Counter the illogical urge by remembering the words of Jesus, “Do for other people the same things you want them to do for you.” This is the spirit of the Incredible Messages golden rule: Never use a twenty dollar word for a nickel concept.

If a normal, straightforward “nickel” word will get the idea across, resist the temptation to choose a pretentious “twenty dollar” word. After all, which of the following would you rather read?

Option 1: Our establishment has undertaken the provision of alternatives to enhance the effectiveness of your regularly scheduled task management.

Option 2: Our firm offers services to make your daily tasks easier.

Consistently write sentences like the example in option 2. You’ll increase your chances of attracting and keeping internal and external customers’ attention.
 

Permission is granted to reprint this article when the following contact information is included: © 2010 by Bonnie Budzowski, President of InCredible Messages, LP. For more free articles, go to www.IncredibleMessages.com or contact Bonnie at info@IncredibleMessages.com.

Bonnie Budzowski, President of inCredible Messages, is a recognized expert—helping people to use influence and persuasion to sell their ideas and move business forward. Bonnie is a professional speaker, author and coach. She recently launched a new coaching project to help her clients "Write the Book of Their Dreams."

Clients appreciate Bonnie’s practical, humorous and high-energy approach. She holds an MA in Communication and has been called upon to work with corporations, entrepreneurs, universities, and associations.

If you’d like to sell your ideas, boost your influence, or advance your career through a book or presentation, call Bonnie at 412-828-1629, bonnie@inCredibleMessages.com or visit her website at www.inCredibleMessages.com. 

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