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© by Bonnie Budzowski, President of InCredible Messages, LP. 
Visit  www.IncredibleMessages.com or contact Bonnie at info@IncredibleMessages.com. 

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Why Less Is More in Effective Business Writing

By Bonnie Budzowski
President, InCredible Messages, LP

The ability to put less rather than more on your screen or page is an essential
business skill.

We live in a world glutted with information, where e-mails, letters, and proposals often don’t get read.  In most cases, people don’t choose what to read based on the writer’s expertise or accomplishments.  To some extent, people decide what to read and what to toss based on the look of the communication.  Is it dense and foreboding or light and inviting? 

Experts recommend one-page letters and one-screen e-mails because people are willing to read them.  At the same time, be warned:  a one-page letter that is a single long paragraph, in size-eight font, on a page with half-inch margins, does not meet the one-page criterion. 

Less is more means your pages look clean and uncluttered—never crammed.  Documents which use headings and lots of white space look neater and more manageable than those that don’t. 

Less is more also means you give readers material that is relevant to them—never more.  For example, demonstrate to a potential customer that you are qualified for the job, but skip the elaborate details of your firm’s history.

Discipline yourself to think of every communication from a busy reader’s point of view.  Less is more!

Permission is granted to reprint this article when the following contact information is included: © 2008 by Bonnie Budzowski, President of InCredible Messages, LP. For more free articles, go to www.IncredibleMessages.com or contact Bonnie at info@IncredibleMessages.com.

Imagine yourself in a situation in which one professional shows you how to incorporate the insights of three perspectives into your business communication:  marketing, persuasion, and visual design. 

Imagine an interactive session with an entertaining and inspiring speaker.  Do you like what you see?  You’ve just envisioned working with Bonnie Budzowski, President of inCredible Messages, LP.

Contact Bonnie to learn more about how she can guide you and your team to create compelling business messages or call 412-828-1629 . 

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