Permission is given to reprint the following articles, provided that the following contact information is provided in its entirety. 

© by Bonnie Budzowski, President of InCredible Messages, LP. 
Visit  www.IncredibleMessages.com or contact Bonnie at info@IncredibleMessages.com. 

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Why Less Is More in Effective Business Writing

By Bonnie Budzowski
President, InCredible Messages, LP

The ability to put less rather than more on your screen or page is an essential
business skill.

We live in a world glutted with information, where e-mails, letters, and proposals often don’t get read.  In most cases, people don’t choose what to read based on the writer’s expertise or accomplishments.  To some extent, people decide what to read and what to toss based on the look of the communication.  Is it dense and foreboding or light and inviting? 

Experts recommend one-page letters and one-screen e-mails because people are willing to read them.  At the same time, be warned:  a one-page letter that is a single long paragraph, in size-eight font, on a page with half-inch margins, does not meet the one-page criterion. 

Less is more means your pages look clean and uncluttered—never crammed.  Documents which use headings and lots of white space look neater and more manageable than those that don’t. 

Less is more also means you give readers material that is relevant to them—never more.  For example, demonstrate to a potential customer that you are qualified for the job, but skip the elaborate details of your firm’s history.

Discipline yourself to think of every communication from a busy reader’s point of view.  Less is more!

Permission is granted to reprint this article when the following contact information is included: © 2011 by Bonnie Budzowski, President of InCredible Messages, LP. For more free articles, go to www.IncredibleMessages.com or contact Bonnie at info@IncredibleMessages.com.

When it’s time to create “killer content” in a book or speech that establishes credibility and boosts your revenue, Bonnie Budzowski is the perfect resource.  An expert in communication, Bonnie specializes in coaching authors and speakers to organize & express thoughts in ways that capture attention, sell their ideas, and move people to action.  Bonnie helps her clients build content with less time and angst than they dream possible. 

Bonnie Budzowski is Founder of inCredible Messages, Past President of the National Speakers Association, Pittsburgh Chapter, and Past Managing Editor of Speaker Magazine.

If you’d like to sell your ideas, boost your influence, or advance your career through a book or presentation, call Bonnie at 412-828-1629, bonnie@inCredibleMessages.com or visit her website at www.inCredibleMessages.com. 

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