Permission is given to reprint the following articles, provided that the following contact information is provided in its entirety. 

© by Bonnie Budzowski, President of InCredible Messages, LP. 
Visit  www.IncredibleMessages.com or contact Bonnie at info@IncredibleMessages.com. 

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Dare to Be Different: Imitate Mark Twain

By Bonnie Budzowski
President, InCredible Messages, LP

Mark Twain once quipped,

I never write metropolis for seven cents because I can get the same price for city. I never write policeman because I can get the same money for cop.

Why aren’t we imitating Mark Twain? Why is our business writing riddled with large words that bog our messages down, confuse our readers, and even lull them to sleep? At least two factors are involved: 1) We have few models of simple, straightforward language to follow; and 2) We want our writing to sound educated and impressive. Writing guru, William Zinsser, sums up the problem this way:

Our national tendency is to inflate and thereby sound important.

Unfortunately, inflated language is hard to read. When on the receiving end, we appreciate clear, direct writing that is easy to read. Maybe it’s time we take the lead and be models of simple, Twain-like language in our professions. Maybe it’s time we let our employees and colleagues know that we are impressed with simplicity, as suggested by the authors of Writing that Works:

Reliance on long words, which are often more abstract than common short ones, can be a sign that you have not worked out exactly what you want to say. If you have distilled your thinking to its essence, you will probably be able to express it in simple words.

Dare to follow a Twain-like standard. Encourage your colleagues to do the same. Your office will be a better place!

Permission is granted to reprint this article when the following contact information is included: © 2011 by Bonnie Budzowski, President of InCredible Messages, LP. For more free articles, go to www.IncredibleMessages.com or contact Bonnie at info@IncredibleMessages.com.

When it’s time to create “killer content” in a book or speech that establishes credibility and boosts your revenue, Bonnie Budzowski is the perfect resource.  An expert in communication, Bonnie specializes in coaching authors and speakers to organize & express thoughts in ways that capture attention, sell their ideas, and move people to action.  Bonnie helps her clients build content with less time and angst than they dream possible. 

Bonnie Budzowski is Founder of inCredible Messages, Past President of the National Speakers Association, Pittsburgh Chapter, and Past Managing Editor of Speaker Magazine.

If you’d like to sell your ideas, boost your influence, or advance your career through a book or presentation, call Bonnie at 412-828-1629, bonnie@inCredibleMessages.com or visit her website at www.inCredibleMessages.com. 

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